ogsm.io
ogsm.io is a strategic planning web app I built to help small business owners create an OGSM — an objectives, goals, strategies and measures framework used by Fortune 500 companies since the 1950s.
The idea
Most small business owners don't have the time or budget for a traditional strategy consultation — but the underlying conversation is valuable. Could I package that back-and-forth into ten minutes, free, with a real deliverable at the end?
How it works
Visitors land on a simple page, click into a chat, and have a short conversation about their business — what they do, who they serve, what's working, what they want to build toward. At the end, they get a one-page OGSM they can download as a PDF, and I email them a copy so they don't lose it.
Under the hood
The app is a Next.js frontend running on Node, served by Nginx (with TLS) on a single self-managed Ubuntu VPS. A PostgreSQL database on the same box stores sessions. The conversation itself runs through the Claude API — Claude handles the discovery questions, interprets answers, and writes the strategy.
When a session wraps, the app fires a webhook into n8n, which orchestrates PDF generation and hands delivery off to SendGrid (with full SPF, DKIM and DMARC) for the email and a light follow-up drip over the following days.
The whole stack is intentionally boring — no serverless, no Kubernetes, no managed platform. Just a handful of well-understood pieces wired together so it's easy to reason about and trivial to run.
The stack
Next.js · Node · Nginx · PostgreSQL · Ubuntu VPS · Claude API · n8n · SendGrid
